Andrew Purdum

Topic

Copywriting

Emails, sales pages and direct response writing for markets that have heard every promise already.

4 articles
Flat editorial illustration: a black padlocked door opened a crack by a red-orange key.
Copywriting

How to write a sales page for someone who has been burned before

Short answerOvercoming buyer skepticism starts with assuming they think you're lying until you prove otherwise, and building the page in…

Oct 7, 2026 · 6 min
Flat editorial illustration: a black envelope spilling a tangled film strip beside a neat red-orange envelope.
Copywriting

Why the storytelling most marketers use in emails backfires

Short answerThe storytelling most marketers are taught for email marketing backfires: the cinematic opening scene, the long wind-up, the dramatic…

Oct 2, 2026 · 6 min
Flat editorial illustration: an envelope whose cut-out window matches the red-orange block waiting inside.
Copywriting

How to write a subject line that earns the open without tricking anyone

Short answerA subject line earns the open by telling the reader plainly what the email is about and giving them…

Sep 27, 2026 · 6 min
Flat editorial illustration: a black envelope with one corner folded back to reveal a solid red interior.
Copywriting

Why the email that feels awkward to send is usually the one that sells

Short answerThe marketing email that feels awkward is usually the one where you said something true and specific instead of…

Sep 23, 2026 · 5 min

Work with Andrew

Most accounts don't need more traffic. They need someone to find the leak.

If you're spending real money on ads and can't tell which part is failing — the creative, the offer, or the page — that's a diagnosable problem, and it's the one I'm best at.

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