Topic
Copywriting
Emails, sales pages and direct response writing for markets that have heard every promise already.
How to write a promotional sequence that does not exhaust your list
Short answerA promotional email sequence wears out a list when it's the only thing the list ever hears from you,…
Oct 27, 2026 · 6 min
Why most P.S. lines get wasted, and what yours should do instead
Short answerAn email postscript (the P.S.) earns its place when it does a job the rest of the email can't.…
Oct 22, 2026 · 5 min
How to open an email when nothing interesting happened this week
Short answerYou don't need something interesting to happen. Open with the plain, true thing from your week, even if it's…
Oct 17, 2026 · 6 min
Why short copy is not the opposite of long copy
Short answerShort copy and long copy do the same job: move one reader through one argument to a click. Long…
Oct 12, 2026 · 6 min
How to write a sales page for someone who has been burned before
Short answerOvercoming buyer skepticism starts with assuming they think you're lying until you prove otherwise, and building the page in…
Oct 7, 2026 · 6 min
Why the storytelling most marketers use in emails backfires
Short answerThe storytelling most marketers are taught for email marketing backfires: the cinematic opening scene, the long wind-up, the dramatic…
Oct 2, 2026 · 6 min
How to write a subject line that earns the open without tricking anyone
Short answerA subject line earns the open by telling the reader plainly what the email is about and giving them…
Sep 27, 2026 · 6 min
Why the email that feels awkward to send is usually the one that sells
Short answerThe marketing email that feels awkward is usually the one where you said something true and specific instead of…
Sep 23, 2026 · 5 min