Andrew Purdum

Topic

Offers

Offer architecture, mechanisms and pricing. A better offer beats better ads every time, so this is where the leverage actually lives.

4 articles
Flat editorial illustration: a simple key with a red-orange tag beside the matching lock it opens.
Offers

How to name a mechanism so it sounds like a method and not a gimmick

Short answerA mechanism name sounds like a gimmick when the name is bigger than the truth underneath it. Start with…

Oct 8, 2026 · 7 min
Flat editorial illustration: scissors trimming a black price tag beside a red-orange scale that stays level.
Offers

Why lowering your price usually won’t fix your conversion rate

Short answerLowering prices to increase sales rarely works, because price is rarely the reason people didn't buy. Low conversions almost…

Oct 3, 2026 · 6 min
Flat editorial illustration: a small red-orange step leading directly into a taller black staircase.
Offers

How to build a front end offer that does not cannibalize your backend

Short answerBuild the front end to get the buyer past one obstacle, completely, and to teach them why the problem…

Sep 28, 2026 · 7 min
Flat editorial illustration: a balance scale with one solid red block outweighing many scattered small black squares.
Offers

Why a better offer beats better ads every single time

Short answerMedia buying can only change how efficiently you reach people. The offer decides whether reaching them is worth anything.…

Sep 22, 2026 · 5 min

Work with Andrew

Most accounts don't need more traffic. They need someone to find the leak.

If you're spending real money on ads and can't tell which part is failing — the creative, the offer, or the page — that's a diagnosable problem, and it's the one I'm best at.

See how we'd work together More about Andrew