Direct response · Paid traffic · Offers
Marketing advice with the numbers still attached.
Most of what gets written about ads and funnels is someone describing a result they never produced. This is the other thing. Frameworks that came out of real accounts, real spend, and a decent number of expensive mistakes.
2014
Buying traffic since
$10M+
Managed ad spend
Zero
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Why your ad image is doing more targeting than your targeting is
Your image decides who sees the ad far more than your interest selections do. The algorithm watches who stops, who…
Sep 21, 2026 · 5 min
Why your Facebook ads stopped working the day after you raised the budget
A budget increase didn't break your ads. It reset the learning and changed who Meta buys for you. A bigger…
Sep 20, 2026 · 5 minBrowse by topic
Ad Creative
Concepts, hooks, images and the copy that goes with them. Creative does the targeting; this is how to make it…
02 — 0 articlesCopywriting
Emails, sales pages and direct response writing for markets that have heard every promise already.
03 — 0 articlesFunnels
Buying patterns, webinars and ascension paths. Which page is losing the money, and what to do about it.
04 — 1 articleMeta Ads
Diagnosing and fixing paid social accounts. What to kill, what to keep, and how to tell the difference before you…
05 — 1 articleOffers
Offer architecture, mechanisms and pricing. A better offer beats better ads every time, so this is where the leverage actually…