Topic
Funnels
Buying patterns, webinars and ascension paths. Which page is losing the money, and what to do about it.
Why a longer sales page can outsell a short one for a cheap product
Short answerBecause a cheap price doesn't make a cold stranger ready to buy. Someone arriving from an ad can only…
Oct 30, 2026 · 6 min
Why warm and cold traffic convert so differently on the same page
Short answerWarm traffic arrives already trusting you, so a page can skip proof and rush to the button and still…
Oct 25, 2026 · 6 min
How to run a webinar that sells without a fake countdown timer
Short answerTo keep selling on a webinar without the fake clock, swap it for things that are true. Give people…
Oct 19, 2026 · 6 min
Why your checkout page is where the offer breaks, not the sales page
Short answerThe checkout is the first place a buyer sees the whole deal at once: the price, what's actually included,…
Oct 10, 2026 · 6 min
How to sequence a sales page so belief builds before the price appears
Short answerOrder the page by the beliefs a buyer needs, in the order they need them. For a skeptical cold…
Oct 5, 2026 · 6 min
Why more steps in your funnel can raise conversions instead of lowering them
Short answerA multi-step funnel raises conversions when each step does persuasion work the buyer needs before they can say yes.…
Sep 29, 2026 · 6 min
How to diagnose which page in a funnel is actually losing the money
Short answerWhen a sales funnel is not converting, work out what each step should convert at, compare it to what…
Sep 24, 2026 · 4 min