Andrew Purdum

Topic

Funnels

Buying patterns, webinars and ascension paths. Which page is losing the money, and what to do about it.

4 articles
Flat editorial illustration: a smooth corridor ending at a doorway whose threshold has a red-orange crack.
Funnels

Why your checkout page is where the offer breaks, not the sales page

Short answerThe checkout is the first place a buyer sees the whole deal at once: the price, what's actually included,…

Oct 10, 2026 · 6 min
Flat editorial illustration: black dominoes rising in height toward a final tall red-orange domino.
Funnels

How to sequence a sales page so belief builds before the price appears

Short answerOrder the page by the beliefs a buyer needs, in the order they need them. For a skeptical cold…

Oct 5, 2026 · 6 min
Flat editorial illustration: black stairs rising to a red-orange doorway beside a shortcut ramp that ends at a wall.
Funnels

Why more steps in your funnel can raise conversions instead of lowering them

Short answerA multi-step funnel raises conversions when each step does persuasion work the buyer needs before they can say yes.…

Sep 29, 2026 · 6 min
Flat editorial illustration: four descending black rectangles linked by thin lines, with red liquid leaking from beneath the third.
Funnels

How to diagnose which page in a funnel is actually losing the money

Short answerWhen a sales funnel is not converting, work out what each step should convert at, compare it to what…

Sep 24, 2026 · 4 min

Work with Andrew

Most accounts don't need more traffic. They need someone to find the leak.

If you're spending real money on ads and can't tell which part is failing — the creative, the offer, or the page — that's a diagnosable problem, and it's the one I'm best at.

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