Andrew Purdum

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Flat editorial illustration: a balance scale with one solid red block outweighing many scattered small black squares.
Offers

Why a better offer beats better ads every single time

Short answerMedia buying can only change how efficiently you reach people. The offer decides whether reaching them is worth anything.…

Sep 22, 2026 · 5 min
Flat editorial illustration: a black concentric-ring lens with a red arrow passing through its center and fanning outward into many thin lines.
Ad Creative

Why your ad image is doing more targeting than your targeting is

Short answerYour image decides who sees the ad far more than your interest selections do. The algorithm watches who stops,…

Sep 21, 2026 · 5 min
Flat editorial illustration of a rising black bar chart where the final bar, in signal red, snaps and topples over.
Meta Ads

Why your Facebook ads stopped working the day after you raised the budget

Short answerA Facebook ad budget increase didn't break your ads. It reset the learning and changed who Meta buys for…

Sep 20, 2026 · 5 min

Work with Andrew

Most accounts don't need more traffic. They need someone to find the leak.

If you're spending real money on ads and can't tell which part is failing — the creative, the offer, or the page — that's a diagnosable problem, and it's the one I'm best at.

See how we'd work together More about Andrew