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Author: <span>Andrew Purdum</span>

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Flat editorial illustration: a black concentric-ring lens with a red arrow passing through its centre and fanning outward into many thin lines.

Why your ad image is doing more targeting than your targeting is

Your image decides who sees the ad far more than your interest selections do. The algorithm watches who stops, who…

Sep 21, 2026 · 5 min

Flat editorial illustration of a rising black bar chart where the final bar, in signal red, snaps and topples over.

Why your Facebook ads stopped working the day after you raised the budget

Raising the budget didn't break your ads. It reset the learning and changed who Meta buys for you. A bigger…

Sep 20, 2026 · 5 min

Work with Andrew

Most accounts don't need more traffic. They need someone to find the leak.

If you're spending real money on ads and can't tell which part is failing — the creative, the offer, or the page — that's a diagnosable problem, and it's the one I'm best at.

See how we'd work together More about Andrew